Philanthropy

  • FROM THE OFFICE OF AUSTIN MAYOR STEVE ADLER

    Austin has a thriving business community. That in itself is a great thing, but it’s even better knowing that our local businesses are forces for good in our community. In addition to the services, products and employment they offer, they also provide nonprofits with donations and employee volunteer hours that help fulfill a variety of…
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  • The Death Knell for Cause Marketing?

    Many long-running cause marketing campaigns ceased to exist this year. Lee’s Denim Day, Yoplait’s Save Lids to Save Lives and Campbell’s Labels for Education to name just a few. So what’s going on? Could this be the death knell for Cause Marketing? At Rodman & Associates, we think not.  Companies–and their consumers–have become more sophisticated,…
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