Corporate Giving

  • Rodman Report: Central Texas companies increased charitable giving last year

    New questions help expand outlook, metrics on corporate philanthropy The annual Corporate Giving for Central Texas found that most companies have charitable giving budgets, and a large percentage increased their donations of funds and employee volunteer hours last year.   The 2019 Rodman Report details those and other results from the survey, compiling anonymous responses…
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    Austin has a thriving business community. That in itself is a great thing, but it’s even better knowing that our local businesses are forces for good in our community. In addition to the services, products and employment they offer, they also provide nonprofits with donations and employee volunteer hours that help fulfill a variety of…
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  • The Death Knell for Cause Marketing?

    Many long-running cause marketing campaigns ceased to exist this year. Lee’s Denim Day, Yoplait’s Save Lids to Save Lives and Campbell’s Labels for Education to name just a few. So what’s going on? Could this be the death knell for Cause Marketing? At Rodman & Associates, we think not.  Companies–and their consumers–have become more sophisticated,…
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