The Rodman Report:
Insights for Businesses, Nonprofits and Community Leaders
Did you know that most companies in Austin and Central Texas have giving budgets, and those budgets increased last year? That’s just one of the key insights on corporate giving presented in the 2017 Rodman Report. Some of the major highlights of the Report include:
Who spearheads giving?
To find the decision-makers, start at the top of a company’s flowchart. In 44 percent of companies, owners or executives drive philanthropic efforts. In most other cases, efforts are led by directors/executives (17 percent), marketing/public relations (14 percent) or are employee-driven (12 percent).
What do they donate?
Monetary donations (80 percent) still lead the list, but there are other significant ways that companies contribute. Many companies allow their employees to take volunteer hours (73 percent) as a way to support nonprofits.
Certain causes generate the most support.
For the third year in a row, companies were most likely to cite education (70 percent), human services (58 percent) and health and wellness (55 percent) as the types of causes they support.
Download the Rodman Report
The Rodman Report provides trends and benchmarks for corporate philanthropy in Central Texas. It is published annually in digital (PDF) format. Download the 2017 Rodman Report today, and be inspired to share the results and engage your employees in philanthropy through numerous methods of giving. Read about how our vibrant business community gives back to people,causes and organizations in need.
Also available: Previous editions of the Rodman Report
We invite you to share and/or republish the findings from our study. Please attribute your reference(s) to the Rodman Report: A Survey of Corporate Giving in Central Texas.