News

  • Study Measures How Central Texas Companies Support Nonprofits

    Annual survey launched to gather feedback on corporate philanthropy for 2018 Rodman Report AUSTIN, Texas—Does your Central Texas company have a philanthropic/giving budget? How do you engage your employees in philanthropy? And which causes is your organization most likely to support? An annual survey of companies in Austin, Round Rock, Georgetown and the surrounding Central…
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  • The Death Knell for Cause Marketing?

    Many long-running cause marketing campaigns ceased to exist this year. Lee’s Denim Day, Yoplait’s Save Lids to Save Lives and Campbell’s Labels for Education to name just a few. So what’s going on? Could this be the death knell for Cause Marketing? At Rodman & Associates, we think not.  Companies–and their consumers–have become more sophisticated,…
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  • Message from Austin Mayor Steve Adler 01/04/2017

    2017 Survey of Corporate Giving in Central Texas Message from Mayor Adler Austin is a vibrant, thriving city comprised of people who put their caring into action by enthusiastically supporting charities and nonprofits. I’m proud to say that our business community reflects these values, with results from last year’s Survey of Corporate Giving in Central…
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  • Survey Will Measure How Central Texas Companies Give Back

    Local businesses urged to provide feedback on corporate philanthropy for 2017 Rodman Report AUSTIN, Texas—How much do companies in Austin and the surrounding Central Texas area give back to the community, and which causes do they support? In January, the Survey of Corporate Giving will pose these and other philanthropic questions to Central Texas businesses….
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