Yearly Archives: 2017

  • The Death Knell for Cause Marketing?

    Many long-running cause marketing campaigns ceased to exist this year. Lee’s Denim Day, Yoplait’s Save Lids to Save Lives and Campbell’s Labels for Education to name just a few. So what’s going on? Could this be the death knell for Cause Marketing? At Rodman & Associates, we think not.  Companies–and their consumers–have become more sophisticated,…
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  • Message from Austin Mayor Steve Adler 01/04/2017

    2017 Survey of Corporate Giving in Central Texas Message from Mayor Adler Austin is a vibrant, thriving city comprised of people who put their caring into action by enthusiastically supporting charities and nonprofits. I’m proud to say that our business community reflects these values, with results from last year’s Survey of Corporate Giving in Central…
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