Survey Will Measure How Central Texas Companies Give Back

Local businesses urged to provide feedback on corporate philanthropy for 2017 Rodman Report

AUSTIN, Texas—How much do companies in Austin and the surrounding Central Texas area give back to the community, and which causes do they support? In January, the Survey of Corporate Giving will pose these and other philanthropic questions to Central Texas businesses.

Results of the free, anonymous survey are published annually in the Rodman Report, providing a quantified look at Central Texas corporate giving. New data from the 2017 survey will be compared to previous findings, illustrating trends in local corporate giving and employee engagement.

Among the findings from last year’s Rodman Report:

 

  • Eighty six percent of companies reported volunteer hours as one of their methods of giving, and more than three-quarters (77 percent) of companies surveyed engage their employees through group volunteering.

 

  • Philanthropic giving efforts are most often spearheaded by ownership (43 percent) or directors/executives (24 percent).

 

  • The types of organizations that companies were most likely to support are those involved in education (81 percent), human services (78 percent) and health and wellness (62) percent.

 

This year’s survey will also ask new questions and widen the scope of the Rodman Report, which was first published in 2015. Conducted by locally based Rodman & Associates, the survey is presented in partnership with Austin Gives, a program of the Austin Chamber of Commerce, and is endorsed by Austin Mayor Steve Adler.

Last year, Mayor Adler wrote to local business that their input is needed “to make this survey a useful tool for all of us – business owners, community leaders and charitable givers.”

“Austin has a vibrant business community with a history of giving back,” Adler wrote. “Thank you for taking the time to tell us how your organization makes an impact through philanthropy.”

The 10-minute survey will be available in January at RodmanReport.com. Those who take the survey and opt-in to receive a digital copy of the Rodman Report will have an opportunity to get a first look at the survey results.

Rodman & Associates was founded by Lisa Rodman, a 20-year veteran of the nonprofit arena. She advises and supports individuals, businesses and foundations on philanthropic initiatives and partnerships.

 

Last year’s “2016 Rodman Report” contains insights on philanthropy at Central Texas businesses. Download the report (in PDF) at RodmanAssociates.com/wp-content/uploads/2016/05/2016-Rodman-Report.pdf.

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